Real Estate Team VS Individual

The old saying goes that the boat goes faster when everyone rows in the same direction.  

Translated to selling luxury real estate: Successful sales come from a robust team working together for a common goal: to show and sell a property. Teamwork benefits the client, the agent, and the buyer’s agent. 

Selecting a high-end real estate team provides a focused level of accessibility, security, and support unmatched by an individual agent.

Unlike the team approach, individual agents remain solely responsible for all aspects of a transaction. As a result, the agents must accomplish multiple responsibilities and divide their time between fielding calls, scheduling and conducting showings, handling transactions, managing, and marketing the property, leading negotiations, and coordinating the closing. 

“An individual agent is trying to do everything,” Darin C. Marques, founder of the Darin Marques Group, Huntington & Ellis, said. “There’s only so much they can handle, and they will make mistakes.

“In our brokerage, there are multiple team members on every property,” he added. “It gives us the ability to deliver a high level of service above and beyond anybody else.” 

Accessibility

Approximately sixty percent of high-end home buyers in the Las Vegas market come from out-of-state. Therefore, it’s crucial to have agents available to accommodate the elite clientele in their property search. 

“It’s all about timing,” Marques said. “You must have an available agent. Clients fly in on a Saturday morning and have only a few hours to look at several homes.”

If an agent can’t accommodate a showing, the seller loses the opportunity to show their property.  

“It’s important to understand in luxury that it’s not an emotional buy for the client,” Marques said. “If they can’t see a listing, they’ll pass on it. They know they’re going to find a beautiful property.”

Statistically, higher-priced homes have fewer opportunities. Therefore, it stands to reason that lost opportunities significantly impact time on the market and the ability to sell. 

Marques and his team strive for excellence by guaranteeing that an agent is always available to show the property. The team monitors incoming calls from a single dedicated phone line, accommodates showing requests, and handles each detail to ensure no missed showings. 

“One of our strengths and values is availability,” Marques said. “Three members of the team get the same showing request. As a result, we will always have an agent to your property within an hour.”

Before showing a property, Marques’ team verifies and qualifies a buyer’s proof of funds. 

“We do our due diligence to ensure the buyer we’re bringing is qualified,” Marques said. “Once we get there, we present our shared, in-depth understanding of your property, selling the details that make it special.”

The firm’s clients receive a weekly showing request report to prove the team’s accountability and responsiveness. 

“As long as the seller is available, we’ll make the showing time work,” Marques said. “Many sellers don’t realize they’re missing opportunities because their agent isn’t available.”

Security

Luxury homes feature amenities and features unique from other properties, such as intricate security systems, surveillance cameras, and innovative home technology. Marques ensures each team member understands these components to secure the property following a showing. 

“It’s essential to have an agent present to turn on the lights, fireplace, and music, providing an excellent presentation when the potential buyer walks through the door,” Marques said. “It’s equally important after the showing to ensure the doors are locked, lights off, and the home is secured. You won’t always get that with a lockbox on the door.”

Manage the Details 

Marques’s real estate team comprises agents, operations, marketing, and transaction coordinators. The distinct layers within the group provide a system of checks and balances on every aspect of the transaction. From scheduling showings to marketing the property and completing the sales on time, the Marques structures ensure all details are addressed in a timely fashion. 

“There are multiple team members on every property listing who can quickly implement all the necessary elements, so it doesn’t skip a beat,” Marques said. “The client doesn’t notice any difference in service than if we had only one listing or fifty listings.”